Spritz Finance

Spritz bridges the gap between crypto and everyday financial life, letting users pay bills, off‑ramp to their bank, and spend anywhere via a Visa card, all funded by crypto. I joined as the sole product designer at a pivotal moment: a new brand identity had just been developed by an agency, and the entire product needed to be rebuilt around it. Over the following year I led design across the full app suite, from the design system foundation through to every major feature and flow.

Role: Principal Product Designer

Timeline: Nov 2024 – Nov 2025

Team: Product, Engineering, Marketing

Brand & Design System

The new brand was bold and crypto‑native, a dark high‑contrast visual language that repositioned Spritz from a friendly fintech to a serious web3 product. My first task was translating that identity into a living system. I designed Aperol, a comprehensive Figma-based design system covering color, typography, iconography, variables, and a full component library. Motion was defined with spring physics rather than easing curves, ensuring modals and overlays felt considered across the product. The system served design, engineering, and marketing from a single source of truth.

Aperol Design System. Foundations through components, color, typography, icons, variables, and a full UI library built for scale.

Motion Specification. Spring physics (mass, stiffness, damping) defined for overlay elements, ensuring consistent feel across the product.

Before & After: Dashboard. The old brand was warm, playful, and fintech‑adjacent. The new one is dark, restrained, and crypto‑native.

Onboarding & KYC

Spritz served two distinct user types: crypto‑native users connecting wallets, and newcomers signing up with email. I designed a unified auth flow that handled both paths — email, Google, Apple, and wallet connection across EVM, Solana, and Sui — without either feeling like a compromise. A welcome screen I introduced captured user intent across five categories, wiring directly into backend segmentation and lifecycle email campaigns. The getting started checklist lived persistently on the home dashboard, tracking account creation, KYC completion, and first transaction, tied to growth campaigns including a $25 signup reward. Previously, KYC existed as multiple fragmented paths across the app. I consolidated these into a single predictable flow used consistently wherever verification was required.

Unified Auth Flow. One entry point for email, Google, Apple, and wallet users, with chain selection for web3‑native users.

Intent Capture. A welcome screen that routed users by goal and fed segmentation data directly into CRM and lifecycle emails.

KYC Pre‑screen. Setting expectations upfront before users committed to the verification flow.

Getting Started Checklist. Persistent on the home dashboard with a progress ring, error states for failed KYC, and a live reward countdown.

Cards

The Spritz Card was one of the product's most complex features and when I joined, it didn't fully exist yet. I designed the end‑to‑end experience from scratch: card type selection, compliance collection, onboarding explainer, progressive card states, activation, card detail management, and top‑up. The payment flow supported wallet pay and blockchain pay, with asset selection, rewards redemption, and a live fee breakdown, all in a single mobile‑optimised screen. Card states communicated exactly where users were in the process without requiring them to navigate elsewhere.

Card Selection. Virtual (free, instant) and physical ($20, 1 to 2 weeks) presented with clear trade‑offs at the point of decision.

Card Graphics. Custom card art I designed for the Spritz Visa — physical and virtual variants across light and dark finishes.

Progressive Card States. From coming soon through action required, shipped, and ready to use — status always visible without leaving the page.

Activation Flow. Physical card activated via expiry date entry, with estimated delivery date surfaced in context.

Card Detail. Card art, freeze, card details, add to Apple/Google Wallet, and transaction history all on one surface.

Core Flows

Off‑ramp was the product's primary revenue driver. The previous design was a marketing splash page inside the app — a single CTA with no account management. I replaced it with a proper surface: account management, settlement time transparency per method, and localised variations for South American markets including PIX and SPEI CLABE. The core payment flow, shared across off‑ramp, bill pay, card top‑up, and buy crypto, was redesigned from the ground up. It had been broken on mobile and inconsistent across contexts. The new version handled crypto asset selection, fiat conversion, rewards application, fee breakdown, and method‑specific CTAs in a single coherent screen that worked across all device sizes. Bill pay and buy crypto received similar treatment, surfacing key details that had been buried and reducing friction between intent and completion.

Growth & Retention

A persistent feedback button — my initiative — gave users a direct line to the team from anywhere in the app. The copy asked feature requesters to explain how they'd use it and why, filtering for signal over noise. It got significant traction internally. The referral program and rewards dashboard were refined to be clearer and more actionable. When a third‑party card provider froze user funds, I designed the crisis communication interface, a visually distinct treatment that separated it from the normal product experience, with transparent explanation of the situation and a clear opt-in recovery path.